The ultimate branding goal for a company would be if a consumer just glanced at their logo; the business name and service would automatically be remembered. They would automatically be reminded of their products and services that are offered.
Also, many times, consumers can remember even subconsciously, various emotions experienced…good times in their life while enjoying a product or feelings of comfort just at the sight of a particular logo. So, yes, a strong logo is very important!
From the Nike swoosh, to the McDonald’s Golden Arches, a logo is HUGE with building a brand. You may have the best product or service, but without brand recognition your product or service is just one of the masses.
An effective logo should reflect something about your product in a unique way that will be remembered and distinctive: the Golden Arches reflect “M” in McDoldald’s out of golden yummy French fries! It can be seen from miles away that make you want to stop and buy some food or eat a “Happy” meal as a child!
Litchfield Park Design Group’s logo reflects the neighborhood trademark palm tree lined streets and sun, in a modern and sleek white/red/black design. We are your “hometown” marketing company who is true to out “roots and culture” yet are uniquely modern and innovative in our approaches.
A logo that is distinctive, has character and represents something within your firm that you do well is vital. A great logo helps brand and market your business. A great logo can establish customer recognition, which then, creates word of mouth referrals and can generate future business.
A strong, unique and recognizable logo is vital for businesses, especially Business to Consumer (B2C) platforms. If your company needs a new logo, needs rebranding or needs to get a new marketing perspective on current processes, contact us today!