The Power of “Thank You”

Have you ever received a hand written “Thank You” note, flowers or decedent treat from a client or vendor? Something so simple can really make an enormous positive impression; especially these days when the workweek is jammed packed with a long “to-do” list.

As a business, it is extremely important to thank clients for their patronage. The same can be said for thanking important vendors for their reliability of delivering superior products on a consistent basis.  Something as simple as a token of gratitude can go a long way keeping your business in the mind of the customer, especially in such a competitive marketplace. It is simple: showing appreciation is vital for customer retention.

Be a creative thinker and add to your competitive advantage list of showing your appreciation to your customers/vendors by taking the time to express your gratitude of their support. Simple “Thank You” note or other thank you items can be sent ideally on a quarterly basis, but once a year minimally. This is also a simple strategy to stay in the forefront of your customer’s mind…you never know when they may need your services again.

Litchfield Park Design Group can assist in this process by serving as a personal liaison. Our Design Services include the ability to create memorable designs such as Thank You Cards, novelties and invitations, to name a few. Our Event Planning Services coordinate memorable events such as appreciation breakfasts/luncheons or even coordinate delivery of unique tokens of appreciation.

Acquiring a new customer can be 10 times more expensive than retaining a current one! Don’t let another week pass by without thanking those customers who choose to spend their hard earned dollar with your business!

Thank You Card

Spring Clean Your Marketing Campaign

Spring has sprung and many people are completing the dreaded annual “Spring Cleaning” of their households. Over the years, we get accustomed to doing things the same way, holding onto numerous belongings that “someday” we will use again. In the meantime, our homes or offices are cluttered with “junk” that hinders forward thinking and exploration into new possibilities.

The same can be true with a stagnant advertising campaign, or even a lack thereof. Spring is the perfect time of year to perform some “Spring Cleaning” of your company marketing strategy. It is a great opportunity to reflect the year and ask yourself or your management teams some simple questions:

  • What marketing elements have been working in the past, what have not?
  • Does any tracking data exist on previously completed campaigns?
  • Are there any new products or services that have not been communicated to the public as of yet?
  • What marketing avenues have not been pursued yet?
  • What image are campaigns promoting and is it in line with the company core values or mission?

Whatever the answers may be to these questions, Litchfield Park Design Group has valuable input on how to assist your company to meet it’s goals and true potential. Springtime is naturally a period to renew the senses, awaken the spirit and regain focus to what is important and while applying those to a business is just as important.

Litchfield Park Design Group can help guide your marketing campaign; whether a small sprouting startup company that is in need of a full menu of services or an existing company who wants a directed marketing push of a new product line… Take some time to smell the roses and let Litchfield Park Design Group help grow the roots of your company this Spring.

Spring Cleaning Blog Pic